There are many people out there that are in need, and the good news is that everyone can do their part to help. Even small businesses can chip in and help by offering pro-bono work.
While pro-bono cases will usually not make headlines in your local newspaper, it will help out. Sponsoring a pro-bono case or an organization with a product or service that you have to offer can definitely help out. It can actually be better to invest your money this way than to venture into other marketing areas. It is a great way to cut back on your expenses and can prove to be a win-win situation for everyone involved.
Nearly every small business has something that they can bring to the table and offer to people in need. When word gets out that you have taken on this pro-bono work, it will help to build your rapport as a business.
Definitely consider pro-bono work as an option for marketing your business. You might find that this “free” job actually brings you a pretty nice return over time. So, while it may seem to just cost you money in the beginning, it will actually be more like an investment.