Marketing is an important part of each and every business out there.  Most businesses have a certain amount of money put into their marketing budget.  The key is to make sure that the money spent on advertising and marketing is money well spent.  Getting a good return on your investment is really important.  Businesses understand the importance of marketing, but they may not take the time to evaluate their marketing strategies to ensure they are effective.

Here are a few ways to evaluate the marketing strategies of your business: 

  • Look at the baseline. Take a look at where your business is, and how far it has come over the past year.  Try to look for trends in your marketing plan and your sales.
  • Develop a marketing plan. When you are creating your marketing strategies, you will want to make sure that you know your goals, and you have a target audience in mind.  Also, determine how you will set your plan into motion.
  • Monitor your marketing plan. The best way to go about doing this is by monitoring your sales results as a direct result of your marketing.  Analyzing your sales in the past and the sales made while your marketing plan is in effect is a great way to see your progress.
  • Ask your customers about your marketing. When you make a sale, you should ask them if they were prompted to do business with you based on marketing that they have seen.  Ask them where they heard about you.  This is a great way to see which marketing efforts are bringing in the most business.

A great marketing plan can mean the difference between thriving or crashing in this changing economy.  You will want to evaluate your marketing on a regular basis to ensure that you are not wasting your marketing dollars.

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