There are two different types of SEO’s out there. There are those that stumbled upon it by accident, or accidental SEOs, and those that sought after SEO for their business, or SEO opportunists. Why does this even matter when it comes to who you will hire to work with you on the SEO of your site? First and foremost, accidental SEO’s are usually going to be more passionate about what they do. They will usually care more about it. The SEO opportunists will usually focus more on the tactics for getting you ahead, without the passion.
More about Accidental SEOs
Accidental SEOs are basically the people that learned the tricks of the trade of SEO before they realized that it was a skill that could help them out. There are a lot of people out there that want to learn more about how to boost their site rankings, and do it simply for the purpose of getting more viewers to the site that they are passionate about- their own.
General Qualities of Accidental SEOs:
- Usually leery about the SEO industry and have skepticism with it.
- Usually view SEO as the basis of creating a website that is useful and focused on structure, link building, content, and other aspects of your site.
- Usually focus on the long term goals of your business. They don’t focus on ways to get you up there in the ranking overnight, as this can really backfire on you. Instead, they focus on the big picture and help you get up there through the tried and true SEO practices.
People that are looking for an SEO to help them with their marketing should always ask potential consultants how they got into what they are doing. Some people may say that they just loved SEO, which is usually the given answer in most cases. The best answer will begin with something along the lines of, “well, it all started when…”