It is really easy to make mistakes when it comes to the online world. Businesses may think that slip-ups online are not a big deal, but some of them may prove to be detrimental. Sometimes, the mistakes cause the business to look unprofessional, which is never a good thing. Here are some of the most common mistakes that are made by small businesses, and ways to avoid these mistakes.
Leaving Email Addresses off of the Web Domain: If your business has a website, as most of them do, then you will want to make sure that your web domain has an email address. It is really unprofessional for you to use email addresses on the common domains such as yahoo, Gmail and all. You can set up an email account on your web domain easily and cost-efficiently. When you are first getting your site up and going, it is acceptable to have a temporary email address on a free domain, but it should definitely be replaced as soon as possible.
Including “Sent From” at the Bottom of Company Emails: Smartphones and tablets will usually have a feature that lets people know that the email was sent from their mobile device. You should turn this feature off. Your contacts don’t have to know this. It is actually not professional. It is just a matter of going into the settings on your device and choosing a professional email signature.
Outdated Websites: Sometimes it is difficult to update the content of your website regularly. With that in mind, you will want to make sure that you get rid of all the outdated information as soon as you can. You will want to make sure that you look over your site at least once every month to ensure that the content is current. IF anything on the site is not applicable anymore, it should be removed. This doesn’t mean you have to redo all of your content, but getting rid of the old content is a must.
Broken Links in Your Email Signature: The signature that you use for your email can really help to promote your business, whether you like it or not. You will want to keep your signature up to date. If you have direct links in your email address, you want to make sure that they are active and working. If not, then it will make you look unprofessional.
Keyword Stuffing: SEO is something that most businesses focus on. Keywords are really important when it comes to optimizing your site for search engines. The thing is that people tend to stuff the keywords in there, which does not look professional at all. This can even get you a penalty from the search engines! Make sure that your content flows, and the keywords are strategically placed.